Which Search Engine Do Women Primarily Prefer?

[Prospector-Plastics]

I found a study in 2005 titled "Men Are From Google, Women Are From Yahoo" showing that women at that time preferred Yahoo as their primary search engine.

I'm unable to track down updated statistical data to determine which search engine women primarily prefer.

Any links to studies or resources would be greatly appreciated!

[DavidKonigsberg]

Google has a majority of all search traffic and i dont believe yahoo is mostly women today- I just did a quick search in GA new gender section for a client and see the same distribution between male and female for yahoo and google ,if anything yahoo was a drop more male then female then google search for this client.

If you are targeting women the only network with a search function that i am aware of that is heavy to one gender is pinterest.

[FedeEinhorn]

Here's an article we published on the differences of marketing to men or women, perhaps you can find some valuable information in it: http://www.fulltraffic.net/blog/84385/marketing-to-men-women-differences-in-internet-usage/

[Prospector-Plastics]

Fantatic - thank you David & Frederico!