Brand domain not in 1st page

[YouON]

Hi,

I've made an e-commerce (drsebagh.it) for the italian division of the brand Dr Sebagh. Now if I search the brand query on google.it (https://www.google.it/search?q=dr+sebagh&oq=dr+sebagh&aqs=chrome.0.69i59l3j0l3.1352j0j4&sourceid=chrome&espv=210&es_sm=91&ie=UTF-8) the site is around the 3rd serp. I can't find where problems are. No duplicate content (as my client says and Copyscape Free seems to confirm that) also Webmaster Tools doesn't signal errors... Can someone helps me to do a quickly check?

[DougRoberts]

I don't think this is a surprise. Just because you know you're the Brand's Italian site, doesn't automatically mean you're going to rank for your brand name in Italy!

As your site is new, it doesn't have any authority (it has no link profile to speak of). A link from the .com site would be a nice first step!

This is why it can be beneficial to have multi-lingual content on the main, parent site so that you can benefit from their domain authority.

Think about how you can undertake some out-reach/promote the new Italian division site in order to build some authentic back links and raise awareness of the site.

[Asjad]

Hey Alessio,

Few things to consider

• Domain Authority is low. Love to see few more back-links (Just 4 Links at moment)
• Meta Description of Home Page is too short. It should be around 100 to 160 Characters. Run Moz Audit and check other pages as well
• Love to see more social shares. Try to share your pages on Google Plus, Twitter, Facebook. Use tags to get pages shared by others

This will help!

Regards