How to resolve duplicate content issues when using Geo-targeted Subfolders to seperate US and CAN

[jyoung222]

A client of mine is about to launch into the USA market (currently only operating in Canada) and they are trying to find the best way to geo-target.  We recommended they go with the geo-targeted subfolder approach (___.com and ___.com/ca).

I'm looking for any ways to assist in not getting these pages flagged for duplicate content.

Your help is greatly appreciated.

Thanks!

[PsycheFashion]

Simple answer would be unique content or canonical urls.

[simon_realbuzz]

Presuming your client is planning on launching in the US using largely the same content, perhaps with minor regional amendments, then this would be an ideal situation to use hreflang.

There is plenty out there on correct use and implementation of this. You could start be reading this article. Hope this helps.