Keywords for homepage and product categories

[Seaward-Group]

My homepage explains the different electrical equipment our company sells, our main product category page also does the same but in more detail.

I'm stuck where I feel the homepage and product category page need to be optimised for the same keyword except the homepage needs to be optimised for our company name too.

Was anyone else in the same situation as me and how did you choose the right keyword between two pages that have the same message?

[AaronSchinke]

Consider targeting a little more broad version of the keyword on the homepage? And a little more specific on the product category page?

[RyanKent]

I would suggest optimizing your home page for your company name and your product category page for the equipment. When discussing your product keyword on your company page, offer anchor link text to your main product category so search engines are clear which page you wish to rank for the term.

At least until you are ranked #1 for the most important term, you don't want to get caught in a battle between two of your own pages where both suffer.