How could I improve my "brand" and "mentions" using the Moz tool?

[infinart]

Hello I am a bit stuck on what to put into this section of MOZ. As you can see from the attached image I have setup to catch any mention of my business name and root url. But beyond that I am uncertain of what to use to monitor who is talking about us. I'm also uncertain of what other abilities or usefulness this function would have.

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[TimKelsey]

Hi Carl,

There are a couple other things you might want to track in the Web Mentions tool. You could track the brand names of a few competitors. If you see that they are mentioned somewhere that would also be relevant to you, you might then determine a plan to get mentioned on the same site.

Likewise, you could track a few very specific keywords that pertain to your business. As with tracking competitors, this can help you find opportunities to get links and more mentions of your brand. I'd avoid generic terms like Wedding Dresses cause you'd be overwhelmed with thousands of mentions around the web, but something specific like Wedding Dresses AND Melbourne could give you some good leads.

Hopefully some others have more ideas they can share.

Tim

[StefPachall]

Hi Carl,

You can learn more on how to use our Brand and Mentions here: http://moz.com/help/guides/brand-and-mentions

Have a good day!