Update content or create a new page for a year related blog post?

[JonWhiting]

I have a page called 'video statistics 2013' which ranks really well for video stat searches and drives in a lot of traffic to the site. Am I best to just change the title etc to 2014 and update the content, or create a totally new page?

The page has 2013 in the URL as well which may be a problem for just updating?

[FedeEinhorn]

The stats in the page are from 2013, if you are going to present stats for 2014, then create a new page. You only need to update when the content becomes irrelevant, but for those stats, they will still be relevant in 10 years, they are "stats from 2013".

Hope that helps.

[Asjad]

I would say that You should keep this Page as it is and Enjoy all the Traffic. But If you really Want to create a New Page with 2014 then Just Create a New Page and 301 this old version to the New One!!

Thanks

[KeriMorgret]

Why not have a page and directory structure called /video-statistics, and put the most current year there. When the next year's stats come, put the previous year on its own page and link to it.That way, you're building links consistently to the most current version of the page.

[MikeRoberts]

I agree with Federico and Keri. Don't shoot yourself in the foot by removing the old info just to make it a 2014 post when you can keep the old post (which is still very relevant for its year) and have a new post that will be relevant for its year as well. Plus the idea from Keri is a good way to organize them together, increase user time on site, and could help to lower bounce rates.

[JonWhiting]

Yes very helpful, thanks for taking time to respond to this question, much appreciated!

[JonWhiting]

Thanks

[JonWhiting]

Thanks Keri, this sounds like a very good idea! Thanks for taking time to help me.

[JonWhiting]

Thanks Mike, will adopt this approach. Appreciate your help.