Guest Posting- Only Relevant Websites or Not?
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I am aware of the fact that guest posting needs to be done for traffic and some level of SEO juice. However, what if we have less blogs to go after in our niche?
Here's a scenario. If I own a site about stock trading, there are only very few blogs about stock trading. Even if I broaden the niche and go after all finance related blogs, at one point, I'll hit a ceiling. What would you recommend now?
Would you start guest posting on non relevant sites that accept guest posts? Say tech blogs and then link to your site? Would that lead to some kind of link manipulation penalty?
WHat I can think of is to tie the post to something that's relevant- guest post in a technology website could be about "How Stock Trading Algorithms Can Be Built on The Cloud?". However, there is only so many articles you can write like that.
Suggestions are ,most welcome.
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Always stay relevant, as soon as you start posting stock trading articles to technology websites is when you start stumbling down a dark path that will return very little traffic and possibly a penalty!
Keep searching out there, i did a few simple queries and found almost +80k results return in Google:
- inurl:blog + "guest blog" + stock trading
- inurl:blog + "guest blog" + stock trading + finance
- inurl:articles + "guest blog" + stock trading + finance
- inurl:resources + "guest blog" + stock trading + finance
Good luck and keep on searching!
- Kyle
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To back up what Kyle says, yes there has be be relevance. The primary driver should always be does it add value and offer something that the visitor is looking for, rather than trying to shoehorn spuriously connected content onto a site. If it's not related in a positive way it will look manufactured, and probably be on a lower quality site. As soon as that happens you move across to join the penalty crew and take your chances.
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I will also back up the above guys. You should only be looking at relevant blogs Even If there are less blogs in your Field.
Its not about Quantity but its all about Quality of backlinks you have. As I found many websites Rankings for just a handful of links Plus Social likes.
Like Kyle said above, There can be alot of different footprints you can follow to find Related blogs. Also checkout : http://myblogguest.com/ for guest blogging.
Hope it helps.
thanks
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Just to throw my two pennies worth in....guest blogging is on the radar of Google so if you are going to start writing guest blogs that have your link in the author bio at the end, be very careful! It leaves a very obvious trial that Google can use to see if you are over-doing it on the guest blogging.
Instead of guest posting, why not think of the problems that people have in stock trading and reach out to finance websites/bloggers. Think of a widget that you could create that would appeal to bloggers as this could be a source of links for months. If you get short of ideas then I'd recommend buying http://www.linkbuildingbook.com/ which has been written by Paddy Moogan. Great read!