Advice on how to handle Guest Blogging between multiple brands

[cschwartzel]

How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author?

I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)

[EGOL]

As I understand authorship, the goal of google launching it is to identify authors who are popular and authoritative.

The person who produces great content has the best opportunity to benefit from authorship, and his/her clients will benefit at the same time.  At present, google might not be using it to rank pages in the SERPs, however, it is very likely that they will use it in the future.

A person who is producing utility content might receive very little benefit, or even dilute the value of his/her best content.

So, what I am doing is claiming authorship of the premium material that I produce (that being defined as a page of content that is one of the best on the web for its topic) and not claiming it on utility writing.

Part of authorship is claiming YOUR brand.  If you produce great content then people who search frequently in the topic areas where you produce content will see your photo beside your content in the SERPs.  That can build a tribe of people who like your work and might earn you higher CTR over time.  This will benefit you on all future author-claimed work.  It can also benefit your clients - which can make you a more valuable author - especially if authorship becomes an important factor in ranking webpages.