Does This Link Have Value?

[waynekolenchuk]

Hi Mozzers,

A client paid to publish a white paper, thinking that the link to the web site is beneficial. The link does redirect back to the web site, but is in a format that I've never seen:

http://r20.rs6.net/tn.jsp?e=001YdyyLrzOQJxM87SJZkJYVbQKSdCmFpwqg1fuX3yqVqpGboUjdSaHv9IdW5HsQpgmvwOrg5N4T3DNHYV8e1UVe_YCua_XQCFykoSJvu1HzDyb-3x-aFcPU-ER-vwWxq4-

Does this link have any value?

[FedeEinhorn]

The link is a 302 redirection, which means that probably doesn't pass any value to your client's.

They are probably using that to track clicks on the outbound links.

[brad.s.knutson]

Like Federico stated, the link results in a 302 redirect, which does not pass any link equity as far as search engines are concerned.  It might as well be a nofollowed link.

So, does it have value?  If the link is driving your client traffic, then it does have value.  If the link is on an obscure website and isn't driving any traffic - than it has no value, because it will not help the client rank in search engines.

[CustomButtonCo.com]

Nope No value. Another SMB scam tactic...