I don't understand how this site is ranking?

[webbutler13]

This website is ranking for a very high competitive keyword "bail bonds los angeles"

http://www.bondgirlsbailbonds.com/

They maybe have one backlink and 10 citations.

How are they ranking for 2nd spot? This doesn't seem possible. Almost 5 other domains on page have pr2 and higher and not able to beat this site.

Can someone please explain what might be causing this?

thanks in advance

[crackingmedia]

Hi, don't forget that search results in Google these days are personalised so what you see someone else will see differently. I am seeing it 10th, but then I am in the UK. Moz's rank checker which provides (as much as possible) de-personalised results, shows it as 5th.

The reason is the site probably ranks higher is likely to be in some part due to the Title tag "Bail Bonds Redondo Beach" as Redondo Beach is in Los Angeles.

I hope that helps,
Peter

[artdivision]

Hello,

What Peter says is partially true, weird thing is I Google the keyword from UK and they rank on page one for me as well.

I did a quick keyword research for you and here is why I think they rank:

1. partially EMD - they use part of the keyphrase in their domain. Before anyone jumps in and tells me how this is not as powerful as it used to be please run a test for property/location keyphrases or non-sales/money buying keywords. You will be surprised.

2. Top 10 competition is quiet weak. I do not think I would have any problems ranking this web site with a couple of links and good quality articles

3. There are 41 web sites in Google US that contain the keyword in both title and an external anchor text as per Market Samurai - again weak competition.

Hope this answers your question