Are large property portals going to continue to dominate Google's search results?

[NeilPursey]

We are having a discussion (potential argument) in our office around whether large portals (namely property portals) have longevity in Google's search.

Argument 1:
Google's rise in local search and rewarding strong brand names rather than keyword driven domain names will devalue property portals with keyword rich domain names. Property portals are essentially duplicating content on smaller individually owned property websites, therefore in time Google will devalue property portals.

**Argument 2: **
Property portals have more property stock listed on their websites so therefore Google will reward them by ranking these websites higher than the smaller real estate agencies with niche stock in their areas that they operate in. The property portals that already are already in a dominate position already carry authority and their own sense of branding, therefore it's difficult for Google to ignore them. If we assume that Google is looking into user behaviour as a ranking factor, then this will help portals as they have more stock which means higher engagement on the website.

I'd love to read the moz community thoughts and opinions on this. I reckon it's a worthy debate..

[CraigBradford]

Sorry you didn't get much of a response to this question Neil. I'm closing it down since it was so long ago.

Craig