Frequency Capping For The Display Network

[SamMaley]

Hi Everyone,

I have recently started doing a remarketing campaign for one of my products.

To give you a bit of a general background, its a generic branded product that consistently sells well and we do have the cheapest price for it on Google, amazon and eBay.

I'm remarketing to anyone who has visited that specific product page (I did want to do it to those that have abaonded cart although i'm very technically restricted by the state of our current website) and I'm wondering what would be a good number to frequency cap the number of times people can see the ad?

Any general guidlines would be helpful.

Thanks

[EGOL]

I think that depends upon how you see the "lifetime value of a customer" or the "profit margin on a single sale".    JTV will follow you around for months....  HarborFreight will follow you for days....

If you have a single product that you are selling at a discount price you might not want to remarket very much at all.