Use 301'd Domain for a new campaign

[Laurensvda]

Hello everybody,

My company is getting ready to start a new mediacampaign on a very specific subject. The mediacampaign is not directly targeted at our core business, the goal is more to inform our customers about a subject and do a little branding for our company.

A nice (and expensive) infographic was built that is going to be the core content of the campaign. We want the infographic to get shared a lot and therefore some of my colleagues want the url to be as short as possible.

The idea is to host the infographic on a url on our companysite, but use a 301'd, shorter domainname in our communications. We are going to be getting a lot of links to this empty 301'd domain which does nothing else then 301 to our companysite.

I know that linkbuilding to a 301'd domain is an old blackhat tactic, that's the main reason I don't feel good about this. But i can't really find any info on this subject.