What happens when i import analytics conversions into adwords if I already have conversions set up?

[jhinchcliffe]

Hey everyone, I have a question.

We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated

[zoicaremus]

Hi Stephanie,

It will mess things up - at least in my experience.

They did not delete the already existing conversions. They were added to that number. In the standard campaign interface you will get the total sum (adwords + analytics). In the Conversion setup window you will see the actual numbers from both sources. Maybe you could see the actual numbers in the campaign window also if you segment the view by conversion type.

I think this causes big problems for accounts running CPA bidding (and maybe eCPC - not sure about this). These bidding types are very sensitive to changes for the number of conversions. If you had 50 USD/lead CPA set up as target and you suddenly double the conversion numbers you might pay up to 2x times the CPC you already pay.

However, if you are not running on CPA bidding I think that this won't be a major problem. It might be complicated to see which keyword had which conversion - but you can get around this in a way or another. But it won't change your CPC, traffic volume and so on...

For now, there is no way to remove imported or existing conversions - at least from what I know. I did some research about it a while ago. However, there is interesting new feature - > Track Offline Conversions - https://support.google.com/adwords/answer/2998031?hl=en which maybe, if set right, might delete conversions (not sure yet, did not test it)

So, this is just from my experience with a similar problem. Hope it helps!

[Vacatia_SEO]

I know this thread has been answered but do you have a preference on this.

What are the pros and cons of importing Analytic goals into Adwords? I prefer to keep it all separate as adwords conversions will show up in Analytics. Any thoughts on this?