Will this affect the local SEO listings in Google?

[wiredseo]

So, I'm trying to list the same exact address across all local listings for a client.  How "exact" do they all need to match in order for them to be optimized for the 7-pack listings?

Here is an example of what I'm dealing with...

999 Cherry Ln #1 Dallas, TX 75238 - Address on Google Plus page

999 Cherry Ln Ste 1, Dallas, TX 75238 - Address on every other business listing

Is this close enough or is this inconsistency really hurting this client?

[MiriamEllis]

Good question, Clint. I would not be concerned about the particular variance you've mentioned. Google should understand that # and Ste are the same thing.

What would be a problem is if you left the suite number off some of the listings. That could cause problems. But what you've described should be fine.

[wiredseo]

Thanks for the response Miriam.  My real concern is that my client actually isn't in the 7-pack listings for hardly anything.

I thought it probably had to do with the address differences.  When I take the two address examples and search them in Google (address in quotes and business name listed beside it), here are the number of results that Google shows...

Address on Google Plus page...

"999 Cherry Ln #1 Dallas, TX 75238" Business Name

2 results

Address on all other listings...

"999 Cherry Ln Ste 1, Dallas, TX 75238" Business Name

3,280,000 results

I figured that Google wasn't listing us in the 7-pack listings because it only has those 2 results/pages for that particular address.

[MiriamEllis]

Hi Clint,

If the client is failing to rank for core terms, you may need to do a full audit. Unfortunately, without seeing the listings myself, I can't offer further insight. As you know, local search rankings are based on hundreds of factors, so the client's issues may stem from so many different things, from age of the listings, to citation issues, to violations, penalties, merges, duplicates, etc.

I would first make sure that the client isn't violating any of the Google Places Quality Guidelines: https://support.google.com/places/answer/107528?hl=en

And then, if Local is relatively new to you, study the most recent Local Search Ranking Factors survey: http://moz.com/local-search-ranking-factors

Achieving ranking dominance in Local depends on all of the ducks being in a row. I do doubt that what you are describing could result in ranking failures because, as I've said, Google should understand that those two elements are the same, but there could be other elements that are off, and only an in-depth dive can surface these.

[wiredseo]

It is actually a fairly new page -- that could be it.

Thanks

[MiriamEllis]

You're welcome, Clint. If the listing is new, that could certainly be a contributing factor. In the meantime, the client should be doing all he can to strengthen his website and citations and begin getting reviews. All of these will contribute to his hoped-for climb up the ranks. Good luck!