Any tips and tricks to increase Conversion Rates on Google PLA?

[amitramani]

I have recently organized my Adwords (Product Listing Ads) campaign according to this link:

http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign

While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc.

Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates?

Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating.

Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign?

Any help is much appreciated.

[dotfly]

we have successfully focused on high quality pictures of our products... the impact was amazing. It`s difficult to compare because we have a higher budget for adwords but Google loves good pictures. Ensure that you rank with your product pictures within the universal search results (this is also an measurable option within MOZ).

If you provide brilliant pictures then they have a good chance to rank within the universal search and push your PLA listings...