Can image links help improve my backlinking profile?

[BigJonOne]

I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword.

Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?

[Martijn_Scheijbeler]

Hi Jonathan,

Image links are just a regular signal just like normal links. For example it happens quite a lot that you link to a company somewhere on the web by using the company logo. I would say this is just a brand signal as other links are as well. That's why I would definitely recommend also trying to get 'image links'.