Satellite Website Dilemma - Hosted in House or Elsewhere? Blog or Actual Shop?

[speedingorange]

Hi All,

I have recently noticed a LOT of websites appearing in some of the SERP (example http://goo.gl/UyHZp6) that have an exact match domain (or as near as) and are either thin blogs that have a splash of content,  and then link back to Amazon, competitor A competitor B etc. or an online secondary shop.

Getting tired of this I have purchased a couple of exact match domains of my own, but am unsure of the best way to tackle this with long term gains in mind.

The exact match domains I have are the .co.uk and com versions of these:

• http://goo.gl/xrjY7Z
• http://goo.gl/Mg0XBl

The ideal scenario for me would be to create the satellite website as a functioning shop specialising in just a small group of specialist products (10 - 12) from a subcategory of the main site. My main store has 1200 + items and this will make the user experience better as I feel as it will make navigation easier, allow for more information to be present without confusing things. It would also allow the customer to feel safe knowing they are buying from a specialist.

However I have the following in mind:

My ecommerce software open cart supports multi store from the same database, this is great and makes management massively easy. It would allow me to brand the satellite store up as specialist store yet manage all orders through one admin portal. The sites would have separate IP addresses, but  I am worried about the site being on the same server as the main site, and sharing whois info etc.

Would google think of this as spamming the results? There will be no shared content, and I do not intend to interlink the sites for fear of them looking like a link network.

The other option is to take out some cheap hosting and start building content on a blog similar to this: http://goo.gl/sBB3wY I hate this however as it just seems spammy and as a consumer it annoys me when I find this.

What are your thoughts on how to deal with this?

[EGOL]

About ten years ago I spent lots of time building satellite sites.   They made a little money.  Then I built a big website that kicked all of their asses.

Decided back then that I would hunt elephants instead of toads.  The decision has paid off.

Today, Google is much harder on thin affiliate, spammy websites on cheap hosting with little splashes of content.   Next year it is going to be even worse.   People are tired of finding spammy affiliate sites in the SERPs.

Go buy an elephant gun is my advice.  Toads are becoming extinct.

[speedingorange]

Thanks for the thoughtful reply,

For the time being where do you suggest I find a toad gun for the toads? Also any suggestions on uses for the new domains?

[EGOL]

Honestly...  I can't say that I would tell a friend that he should hut toads.