Google Dancing?

[socialengaged]

Hello,

I was wondering why my website for some keywords goes from 2nd 3rd page in Google to 7th or even more sometimes? This happens since a while.

Any suggestion?

Thanks.

Eugenio

[Jonathan_Hatton]

You say since a while, how long are we talking? If it is over the last two months you could be looking at a penguin 2.0 issue. If you have no issues with your back links I would do a check for over optimisation on your landing pages. The easies way I find to do this, is by, hitting cntrl +F and typing in the the keyword. Next click the highlight button. This will clearly show you how many instances you have of a certain keyword on each landing page. If half the page is highlighted then you know you need to write some new content.

[socialengaged]

Hello Jonathan

Thank you for reply. I don't think Penguin can explain the going up and down in the serps continously.. it happens for example, since one month (but website is new) that for 1 keyword im in position 70 then 27 then back to 70 etc..

I dont think there are penalization issues as the domain is about 4 months old now, and also content has a right set of keywords (max 3 or 4 times) and variants on each page.

Could it be something else?

[Jonathan_Hatton]

Are you continuously adding new pages to the website each month?  If so, you could be diluting your domain authority. So when google caches your website, the pages have less authority than the last time resulting in a drop in rankings.