MozRank of 0.0 for a long time

[BWrightTLM]

I have a very small client/personal friend of mine who is in a very niche market. They rank pretty well for all their keywords mainly because it is so niche and the competitor websites are no good. I was wanting to begin adding a few blog posts and tips here and there about industry, but was wanting to first know why have a 0.0 mozRank.

Their campaign has been set up on Moz for over 6 months and there are 0 errors and warnings for their site... I thought they would eventually warrant something. I have read the posts explaining mozRank and have came to the conclusion that it is a 0.0 still because no one is linking to their site.. am I right? Other than that, are there other ways to raise this score?

Site is http://bit.ly/18nPE3W

[TakeshiYoung]

Mozrank is primary a metric of link popularity. So the only way to improve it is to get more high authority links.

More info:

http://moz.com/learn/seo/mozrank