Best Sites/Services for local alerts on content relevant to your business

[socialgrowth]

Hi there

Using an air conditioning company as an example - I want to find a way to be signalled about questions related to HVAC, Refrigeration and certain brands of air conditioning units when they are spoken about in blogs, forums, newspaper articles and social media but in a localised context.

Any advice on the best strategy for this would be much appreciated.

Alex

[BlueprintMarketing]

Hi Alex,

I if we are talking web only ( I don't know about newspapers) use

http://freshwebexplorer.moz.com/

"Fresh Web Explorer

lets you research and compare mentions and links to your domain using the power of the Freshscape index. Analyze mentions of your brand, your competitors’ brands, and industry topics, and discover the latest relevant content being published on the web."

It is better then Google alerts you can use both but just go to

http://freshwebexplorer.moz.com/

it is part of being a Moz pro member.

Hope this helps,

Thomas

[Chris.Menke]

Alex,

Google Alerts - good for web resources google frequently crawls and results are sent automatically to your email--free

HootSuite will keep a running list of mentions/searches on facebook, twitter, linkedin, G+, Foursquare --free

And here's a good roundup of Google Alert alternatives

The thing about Fresh Web Explorer is that you can't set up ongoing alerts.

[BlueprintMarketing]

Hi Alex,

Chris is right here are more options

Google alerts might be what you want but it's been Made  less capable over the year and does not seem to have a very promising futurehttp://www.wordstream.com/blog/ws/2013/05/06/mention-brand-monitoring-tool-review&http://moz.com/ugc/google-alerts-vs-mention-vs-talkwalker

monitoring — Mention is a high-end version of Google Alerts with the addition of select social sources. Mention offers a free version with limited capabilities and an unlimited version starting at $19.99 a month

https://mention.net/ For simple social monitoring — Social Mention is a free and reputablehttp://www.socialmention.com/Talkwalkerhttp://www.talkwalker.com/enFor similar interface and functionality — Talkwalker advertises itself as “the best free and easy alternative to Google Alerts.” If you like the functionality of the Google Alerts search query, this is the product for you. Receive alerts in real time from the web via email or in an RSS feed reader.http://trendrr.com/ Tracking TV and media campaign alerts — Trendrr lets you harness the power of social media to see how a TV ad or a show is received by the audience. The service starts at $499 a month.Goggle alerts http://www.google.com/alertsHope this helps,Tom

[socialgrowth]

Thomas and Chis - thanks so much for such a wide range of tools and options  and such a good run down of what each tool does - this has really given me a lot to go off.