Impact of Domain Authority on Keyword ranking

[INN]

Experts

Please advise if there is any impact on Keyword rankings due to high or low Domain authority?

[BlueprintMarketing]

Yes there's a significant impact on keyword rankings due to domain authority. If your domain has the authority is zero you have zero chance of ranking for your keywords. Anyone with a high domain authority or domain trust has a very good chance of ranking very high

For their chosen keywords. Google is all about trusting websites and relevancy as well. If you don't have both of them combined you do not ever have a good ranking website. Except for a couple exclusions which I will not get into right now.

Without getting inbound links that are relevant to the content you are trying to produce fewer it's for. You will not rank very well for those particular keywords. I hope this answers your question, and I hope I can be of more help to you if you let me know.

Sincerely,

Thomas

[Cyrus-Shepard]

Hi Chris,

There are 2 Definitions of Domain Authority:

1. Domain Authority is a metric used by Moz to predict a website's ability to rank for a given keyword, all other things being equal. It is a predictive metric only, based upon computer modeling and some intellegent guesses, but it in no way effects actual ranking.

That said, there is a strong correlation between DA and rankings. Meaning sites with high DA often rank well, and vice versa. But one does not cause the other. You can read more about it here.

http://moz.com/learn/seo/domain-authority

2. SEOs use the term "Domain Authority" to refer to the body of metrics Google assigns to a site's value. It's a general term and yes, Google uses some version of "Domain Authority" to determine your rankings, but this is not the same thing as DA that you see used in Moz.

Hope this helps! Best of luck with your SEO.