Any Good Study on the Effects of CTR on Keyword Capitalization in SERP Description

[Saijo.George]

Hey Guys

I am wondering if any of you have done any study or testing on this ( or perhaps you might have come across one at some point in your career )

Personally I feel that while adding a description , it makes sense to Capitalize the Keywords and other words ( first letter only ) that I want to emphasise on ( perhaps stuff like Buy, High Quality, Best, etc ) . I want to pick your brains on this and see what you guys think about it. I have not tested the effects on CTR yet .. if someone else has then it will be a good resource for me to go through. ( and if no one else has done any relevant study I might do it at some stage ).

Regards

Saijo

[Chris.Menke]

My Guess Is That For Every One Conversion You Get With That, You Loose One Plus Something.  I Think That Capitals In The Title Is Something That We've All Learned To Live With But We Really Don't Need Any More. It's Like Are They Screaming At Me Or Are They Just Trying To Scream But Holding Their Tongue?

The Answer Is Easy Enough--Do An A/B Test On Some Of Your Pages And See What Result You Get.  I'd Love To Know Your Results.

[Robert_G]

Hi Saijo,

it really depends about the user. Some might like seeing the capitalized thingy while others might see it as spammy/untrustworthy to click on (me included).

Secondly, also matters what's in that title, which is the transmitted message.

For example, there is a huge difference between:

Fish oils may raise prostate cancer risks, study confirms

and

The Best Prostate Cancer Treatment, Click Here and BUY NOW!!!

This whole thing whit "the best" "leading company", "Buy Now" etc in my opinion is so 2000-ish and looks spammy as hell. I mean, who certifies that a company or other is "leading"? We can say about Google that is a leading company in it's niche, but not about some obscure plumber company nobody heard of.

In a nutshell, I'd use the first title variation because my bet are educated people who can think for themselves not the ones that click anywhere if I tell them so.

[Saijo.George]

Hi Chris

I see what you did there and I am certainly against using it that way.

I was think more along the lines of

The answer Is easy enough--do an A/B Test on some of your pages and see what Result You Get.  I'd love to know Your Results.

[Saijo.George]

I agree with the statement about the 1st one too but what if it were a choice between these two ?

Fish oils may raise prostate cancer risks, study confirms

**vs **

Fish Oils may raise Prostate Cancer risks, Study Confirms

[Robert_G]

I think it's OK either way. If you take a look, on Google News even the big players have their own rules about titling.

As you can see, ABC News uses "The World Is Getting More Corrupt, and These Are the 5 Worst Offenders" while USA Today or La Times prefer: "DUI case collapses in Nevada crash that killed 5".