Link quality

[DaddySmurf]

Hi,

Having read dozens of your blogs and found them highly informative, i have to ask a question.

I am kicking oout our SEO company and have taken over the SEO myself with some excellent results. Our SEO providers tell me that links from any site (irrelevent of their DA) are good, providing they are comming from a relevant source. We are in the security industry and according to MOZ, we have a DA of 52. If i can get a link to our site from another company in our industry but they have a DA of 10, is this really beneficial for me? Info i have read in Moz blogs suggest it is n ot a good idea.

Please help.

many thanks

Daddy Smurf

[WorldText]

If they're in your industry it's not going to do you any harm.  But from a low authority site it's not going to a huge amount of good either!

So if it's going to take several hours of time to get them to agree to link, it's probably not worth the effort.  If it's a 10 minute of email back and forth, go for it.

Never discount a link if it's a company site though - it's not quite the same as a dodgy seo directory of everything - a directory is never going to get better authority for the page linking.  A company site may grow in stature as they work their own site and seo efforts, so in a year or two the link might have significantly more weight.

Likewise, never discount the human, rather than purely seo, value of a link - if it's a company in your industry, it might attract actual, interested, visitors.

[KarlBantleman]

When you are looking to post content or get links from anywhere, look at the potential of the website as well as the stats. Yes, it is really good if they have a high DA and PA because it will tell you that it is an established website but it is not the be all and end all. Look at the social presence of a website/blog, whether they tweet the story or post it on facebook, look at how many posts they have made and how regularly they are posting and what they are posting about. This will tell you much more about the blog/website.

If you are really interested in posting then why not ask them how many readers, sign ups, followers, visits etc they have/get because if your post is just going to sit on a website and nobody reads it then your time is best spent elsewhere. So a blog maybe new and therefore only has a DA of 10, but they may have many followers and a high readership count so the post will be useful.

[DaddySmurf]

Hi Matt,

Thank you very much!!

I appreciate your time.

[DaddySmurf]

Hi Karl,

Thank you too!

Both you and Matt have cleared this up for me. Essentially providing the link is relevant and from a relevant source, it's useful irrespective of rankings to a greater or lesser degree.

Very few people in the UK security sector use social media. I have been looking at it, but just don't see it working for us as there is not enough people using it.

Have a great day.

Si