Remarketing

[IOSC]

Anyone have success with re-marketing?  If so any particular strategy?

I have been hesitant to try it out b/c I personally find it a bit annoying, but I am willing to change my mind if people have had success.

[Mike_Davis]

Remarketing should absolutely be part of your SEM toolkit.  It is intuitive if you think about it.  You are serving ads to people who visited your site, but for whatever reason did not convert.  The price per click is (generally) less than the average Adwords PPC and conversion rates are (generally) much better.  There are many people who think that conversions from remarketing/retargeting would have converted anyways, but I am under the belief that it is better safe than sorry.

Here are some great resources for retargeting and remarketing:

1. <a>http://www.ppchero.com/ultimate-guide-to-adwords-remarketing/</a>

2. <a>http://moz.com/blog/why-remarketing-whiteboard-friday</a>

3. <a>http://moz.com/ugc/a-simple-guide-to-adding-the-google-remarketing-pixel-to-your-site</a>

4. <a>http://searchenginewatch.com/article/2199676/6-Types-of-Retargeting-Every-Marketer-Should-Know</a> (LOVE IT!)

5. <a>http://www.adroll.com/</a> (I use these guys for FBX retargeting)

6. <a>http://www.aimclearblog.com/2012/12/07/a-tactical-retargeting-field-guide-for-really-smart-marketers/</a> (Marty is the Shiznitz!)

There is a ton of content out there on retargeting, but in short...DO IT!

You owe me a coke!

[Branden_S]

Mike gave a ton of links to re-marketing info, so I'll just throw in my 2 cents...REMARKETING ROCKS!!!

It allows your ads to follow potential customers around the web for the next 30 days....at a significant discount to search CPC.  I suggest setting up re marketing campaigns specific to each product.  So If a visitor was on Product A's web page, you should have a re-marketing group for Product A, with a banner/text ad promoting product A, pointing to products A's page on your website.

[IOSC]

The "follow potential customers around the web for the next 30 days" is what I personally find annoying.  In principle, it sounds like it could work, but being remarketed to has turned me off to a few brands for whatever reason...maybe I'm in the minority or maybe people don't notice it and/or realize that the brand controls the ads as opposed to Google?

[Branden_S]

The realization that you are being tracked on the internet doesn't sit well with some people.   I personally am OK with re-marketing because I am served banner ads related to the products I have already been looking at, so my perspective is that I receive a web experience that is closely aligned with my tastes.  However I believe that most people are not aware of what is going on.  Remember this is probably a conversation that most people have never had before, and they are not aware of how Google works.

You do however have a few options to stop re-marketing.... just clear your cookies.  This will remove all re-marketing cookies from your machine.  You will still continue to see banner ads, they just wont be related to the websites you have previously visited.  You can also surf the web 'incognito', which does not allow tracking cookies.

I do however recommend setting max impression per day for your re-marketing campaigns.  7-9 impressions per campaign per day is a good range.