Domains dominating SERPs w/multiple listings

[jesse-landry]

I know Cutts addressed this as a potential future update to the Google algo but it's driving me bonkers.. My primary targeted keyword has one of our competitors listed 4 times in a row on the top of page 2. Some of the pages have duplicate page titles and the content is relatively thin. The site has a PR of 2 and a DA of 35. Why on earth are they able to suck up a whole half of a results page?!?!?!

I don't know that there's anything anyone can tell me that will help, but if there's something I missed about this update please let me know.

'snot fair.

[EGOL]

Why on earth are they able to suck up a whole half of a results page?!?!?!

   Maybe that is one of my sites 

Because instead of fearing keyword cannibalization, they attack it.

Works great in low to moderate competition.

I have positions 1 through 4 for some nice keywords.

'snot fair.

Go Cannibals!

[jesse-landry]

HAHA!

"EEEGGOOOOOOOOOOOOOOOOOLLLLL!!!!!" (yelled like Kirk at Khan)

ugh. One of their pages has two sentences on it. Two.

[EGOL]

One of their pages has two sentences on it. Two.

I usually have a lot more content than two sentences, so might not be my site. 

Honestly......  Try something like this in that SERP.    Build three pages...

1. Your standard product page.  (Brass Widgets for Sale)

2. Nice article about how to use that product, with a few photos, maybe a video.   (How to Use Brass Widgets)

3. Short article about how to select the perfect brass widget, with a few more widget photos, maybe another video, add a table that compares colors and sizes.   (Brass Widgets: How to Select the Perfect One)

Then, put obvious links connecting each of these three pages.   If you have a competitive site in this niche, could be kickass.  All of that info might make you look like the brass widget professional and boost your conversion rate.

This is what I do for lots of products.

Pushes competitors out of the SERPs.  Pisses them off.   Makes them spend time hopping around mad instead of waging war.

[LynnPatchett]

Pushes competitors out of the SERPs.  Pisses them off.   Makes them spend time hopping around mad instead of waging war.

Love it!!

[KeriMorgret]

I just have to hope EGOL never gets interested in selling model warships, otherwise I'm going to have to really up my game on my website!

[jesse-landry]

Okay Egol you big magic wizard you - I've implemented a few changes and added some media in a method pretty much exactly as you described. So we'll be testing it out (for a different keyword but still highly targeted) and seeing what we can do to grab multiple listings on a SERP.

Just wait til my sales team finds out they're now selling brass widgets..

[EGOL]

Nice!

Let us know how it works!

[EGOL]

I doubt that I will ever sell model warships.  I would not want to sell them because I don't know anything about them.   And, I am getting close to retiring from retail.

I tried Google's DFP ad server and am getting such good results on my adsense sites that I am moving as much of my time to them as is possible.

[jesse-landry]

It's an early result but I've tried doing this with my main targeted keyword and so far it pushed the offender down and me up.. Not sure if it was that which made the difference or all of my efforts combined but so far so good I'll keep you posted on my experiments..

[EGOL]

Nice work!

Let us know if you see more movement.

[jesse-landry]

Well my initial test done on a secondary keyword linking 3 different pages describing three different facets of the service was working great until today.

Today my page is no longer listed at all in the SERPs for the targeted keyword. Yesterday it was number 2.

I'm hoping this is just one of Google's little fluctuations but have a feeling it's bigger than that... Can't for the life of me figure where I went wrong. Each page is about something different, titles are different, content is different, all pertaining to the same service sure but still. Basically it's like this:

1.) main service offering page

2.) blog article on statistics of popularity gaining for this service recently (linked to from high authority sites/socials as well)

3.) blog article on the newest version of the service's release which happened last week.

All 3 interconnected of course. Any ideas?

[jesse-landry]

HILARIOUS.

Just after hitting "Post" I went and checked once more. Boom, there we were sitting at the #3 spot (which is just as good. this keyword is for a software service and the site beating me out twice is the software developer themselves so that's fair.)

I swear though it had been a good hour and a half before I posted this. I did make one slight change to a page title in that 90 minutes but I doubt that made the difference in such a short time. Oh Google, you sure know how to get my heart-a-poundin' in the morning.

[EGOL]

Thanks for the report.

What has been your historical ranking for this KW... have you been at #3 for a long time?

[jesse-landry]

Yes for this keyword I have. For the one I originally was posting about I've been all over the board and still am. Back to 15 today and was 10 earlier a few days ago..

But yes, this keyword historically sticks at 2-3 *(the dev added a new page that bumped us down). I guess I was testing to see if I could get multiple pages from my domain listed for this keyword as we were discussing.

[EGOL]

For the one I originally was posting about I've been all over the board and still am. Back to 15 today and was 10 earlier a few days ago..

I am willing to bet $50 that your rankings for this KW will stabilize on page one after these new pages are in the index for a while.

If one of the new articles is really strong for this KW it might get you a second listing... but you will need a really strong article.

[jesse-landry]

Okay I love it. This has been a fantastic experiment. I have a good feeling about it all.