Should I report this to Google and will anything happen ?

[Mozzi]

Hi, I am working with a client and have discovered that a direct competitor has hidden the clients business name in meta information and also hidden the name on the page but off to the side. My intention is to ask the company to remove the content, but the client would like me to report it to Google. Is this a waste of time and what request in webmaster tools should I use. The name is not a trademark but the business name is not generic and it is an obvious attempt to target my clients business. Any help would be appreciated,

Thanks in advance

[AlanMosley]

Yep report it to Google and Bing. Hidden text is against Google guidelines. I would not contact the owner or they may try to get you back with spam likes or something.

https://www.google.com/webmasters/tools/spamreport?hl=en Bing also once had a page, ubt I can no longer find it

[EGOL]

I would go to an attorney and talk about trademarks.