Google Trusted Stores

[joseph.chambers]

Hello,

So we sell millions of dollars a month in merchandise - most of that comes from eBay transactions. We do have a script that posts to eBay and we do download our transactions from eBay and process the orders from our admin.

Now I feel we will do a lot better in the SERPs if we have the trusted stores quality signal. However; it comes down to this. The conversion pixel. Since the don't pay through the site - do you think we can get away of sending a email to a second conversion page for eBay transactions?

Have any of you noticed a boost in SERPs once you were approved with the Trusted Stores? Any advise?

[danatanseo]

I have experience with applying for the google Trusted Stores classification. You are not going to be able to achieve through eBay transactions. You are only going to be able to achieve it through your own storefront with your own brand.

That being said, would you do better in the SERPS with a Godle Trusted Stored icon? Yes as long as you are only looking at Paid Search Results. If You aren't bidding in Goole Adwords, then  no, absolutely not, no boost.

The other thing to consider about Google Trusted Stores is their minimum transaction levels. If you don't have at least 200 transactions in a month, you won't qualify for the program.

Depending on your sales volume, I'd recommend looking elsewhere to get a "boost" in the SERPs.

[joseph.chambers]

but how would google know if its a eBay transaction or not because when we import it - it gets it's own order id when we import. hmm.

We're not going PPC at the moment but we may want to in the near feature to be honest. We do have 200+ orders a month.. most months. Like everyone we do have a slow season. Do you know if you can have two conversion pages? Do they track the entire funnel i.e. cart/shipping/billing/confirm order/order complete or can I skip the funnel to email: "confirm shipping address" kind of thing -> order complete?

And maybe its worth it just for the badge that we're a trusted store. Maybe it will increase conversions..