All seo reports

[ITWEBTEAM]

I want to find out what all the report's correct definition and when I see improving or going down what does it mean for eg. Organic search report? Keywords? or non-paid keywords?

[SteveOllington]

You've posted this under analytics, and SEOmoz tools, so I'm not sure which reports you mean... keyword rankings? or traffic reports? etc...

[SEO5Team]

Hi Laurent,

These terms can have slightly different meanings depending on what report you are looking at, but most commonly these terms will be in reference to Google Analytics, so definitions for this report can be provided here. The organic search report in Google Analytics is to show the user what kind of traffic has come to website organically (which is to say, users who have visited the site by searching for a related query). Keywords are the search terms used to find websites, and the terms people use with their websites in order to attract relevant traffic. These keywords are naturally non-paid. Paid keywords are keywords with a high search volume and competition, utilized by Google Adwords to create advertisements which show in searches for these keywords. For each click these advertisements receive, the merchant will pay the advertiser (Google) a small amount for the prime location of the ad in relation to the search. It is always good to have a high amount of organic search traffic as it means Google is picking up your site easily and users are finding the site naturally. Paid keywords are good to use in higher volume searches where a site may have trouble ranking otherwise. For more information, the Google Analytics help page can guide you further.