Online interactive catalog

[CHECOM]

We post our interactive catalog on our site.  Should i block this from the crawlers?  I notice this is creating a lot of pages with duplicate titles and i dont know if i should go through and rename all of these or just exclude them.

[CleverPhD]

As Frankenstein always says "Thin, duplicate content bad!"

As Matt Cutts says "Comprehensive, unique content good!"

You need to configure the catalog with unique titles and descriptions for each product page and make sure that each product page is information rich - great descriptions, pictures, reviews etc.  You will need to spend some time on this.  Possibly pay an intern or someone on oDesk to work in this for you.  Also, the navigation through the product pages in the catalog needs to be clear, a single path through it for bots so that they do not get in an infinite loop of search results and filters to thin search result pages.  If you have any search/ resort/filter options for search results you need to nofollow links to those pages and noindex those result pages.

If you already have an online catalog and this new one is duplicating the old one, you need to consolidate the two and get as much unique helpful and easily accessible content as you can on the site.

View this video on pagination and it can lead you down a good path of how to setup

http://googlewebmastercentral.blogspot.com/2012/03/video-about-pagination-with-relnext-and.html

Cheers