Is there an Optimal number of Keywords i should promote per site?

[iivgi]

Good morning,

When trying to select my best keywords to promote, i am trying to find the max number of keyword that i will promote and that can still be affective.

From your experience, what is this number?

Thank you

SEOwise

[GrowFuse]

The general rule is 1 per page. If you were going after "red widgets" make a page for red widgets add content for red widgets but please do not talk about blue widgets. If you do this Google will know that you talk about blue and red widgets but not which one you want to rank for. Additionally, try to have different pages for terms like "red widgets" and "red widget reviews" these two terms are very similar but they should be categories or separate pages from each other instead of on the same page.

[Raydon]

There are no SET RULES.

You can use one particular keyphrase per page or you can be savvy and utilize your organic text and similar or alternative terms as well as google is on a daily basis improving on understanding meanings and definitions of words.

Although your keywords ratio counts (your targeted kw over your total number of words per page) to some extent, it is not what it used to be 10 years ago. your actual authority, originality, and uniqueness of content will count many times as much as your keywords of choice.

Of course, not all websites can really utilize this content strategy in a direct way on their pages. In cases like e-commerce where very little changes and updates can be made to a product page's content with a real added value for SEO, the one or two limited kw approach may work better. However, even these guys can exercise SEO blogging and relevant content creation (infographics, etc) on their domain to bring in more traffic and boost overall domain authority which can result in an indirect improvement effect on page authority and traffic as well.

but there are no etched in stone rules about this, you just don't want to spam, and don't want to lose focus of your targeted keywords. those are the only rules you need to know. the rest, how shall i say, "must come to you organically", if you read your text and titles aloud, and they sound fine, you see or hear your keywords a few times, its all good signs you are on the right track.

may i further remind you that when it comes to keywords, it is HIGHLY VITAL you know WHERE  to use them in key places of your site and pages (metadata-not meta keywords-titles, headings, top of the page content, etc) do some digging on this stuff and get a better understanding before spending time generating content, SEO revisions are even more time consuming and mentally exhausting...

[toddmumford]

In competitive niches we aim for 2 per page, in less competitive niches we aim for 3.

Hope this helps!

[iivgi]

Thank you all for your answers

I got the direction and information that can help you

Thanks again

SEOwise