Lawyers or Solicitors when Key word research feels like splitting hairs

[Nightwing]

Buongiorno from 16 Degrees C wetherby UK

What if a client wants to rank for commercial solcitors & commercial lawyers regardless of the best argument you could present. Isee this as a problem as semanticall lawyers & solicitors semantically mean the same thing like ATM & cashpoint, cab & taxi

So your left stuck with two phrases  both menaing the same thing and you have to create physical web pages.

Do you A
Create pages just about commerciual solicitors
& Create Pages just about commercial lawyers
Do you B
Create & blended page with copy focused on Laywers & solicitors

Help my head hurts http://i216.photobucket.com/albums/cc53/zymurgy_bucket/confused.jpg

Grazie Tanto,

David

[Chris.Menke]

If the client is so hard headed that even after you've explained to them how hard headed they are--and that they may not get the ROI they're hoping for out of this tactic, they still insist, then I'd focus you efforts on a single page.  I'm guessing there is a geo term associated with your search and I'd pull out the stops as far as creativity of the content on the page, getting local citations, as well as getting internal and external links to the page with anchor text that includes both terms.

I'd say it might be a toss up as to whether or not to use both term in the title but if you used one, then I'd go heavier on the link anchor text for the other.  Examine the real differences in the words--are they exactly synonymous or are their some slight differences in their meanings? If there are differences use each of the words in the first couple of sentences that distinguish their differences--in fact, I might just make the whole page about what is the history of the two words, how are  they different, when should you correctly use one vs. the other, who might be using them correctly or incorrectly, which one might apply best to your hard headed client... that kind of thing.

I'm sure it can be done but it is going to boil down to creatively building authority and relevance for the page.  Good luck.  I love lawyers.

[EGOL]

If you plan to attack with a five page website then it is going to be pretty hard to cover these keywords.  However, if you are attacking with a blog and lots of diverse content in this niche then you just mix up the terms but strongly favor the one that produces volume and conversions.

[Nightwing]

Grazie tanto