So I Get An Interior Page To Rank, But Lower. How does that help?

[94501]

Hi,

So, I have a term that would bounce around #3 to 5 for. I make a page some months ago that is solely targeted to that term. And, voila! Google sees the new page as the best result instead of the home page and the new page ranks, but at #9 or #10.

Of course the homepage is a stronger page, but the new page is better targeted to that term. Using the handy SEOMoz toolbar, the homepage has a page authority of 59 and the newer interior page has 32. Both are equally functional to my purpose. Part of me just wants to 301 in the interior page to the homepage and forget about it.

It would take forever to get that interior page up to a similar page authority through the magic of links. What do you think I should do. I feel like I'm channeling Wile E. Coyote.

Thanks! Best...Mike

[DanDeceuster]

First things first, make sure there is a prominent link on your homepage to the new page with the anchor text being the keyword you are targeting. That will do wonders in boosting its ranking. While the new page may be a better quality result, it is not as relevant because of lack of links. You can keep building links to your home page and all but it will take longer for it to move to #1 than the new page will take. It will move up faster I believe, at least when I have done something similar that's what I have seen. Keep the new one and focus link building efforts on it.

[94501]

Hi Daniel,

Thanks for the message. I have the interior page linked from the homepage (and a lot of other pages) via a footer. Are you thinking that the footer is not up to the task? Thanks...Mike