Thoughts on Google's New NAP Dispaly on Google+ Local

[WebBizIdeas]

Hi,

Do you think ACTION needs to happen based on Google's new NAP formatting change?  They are changing Suite or STE to #.  So for example

265 Racine Dr #100 Wilmington, NC 28403

Even if you enter in Suite they change it to pound.  I am wondering the thoughts of the community of the following:

1.  Do you think Google knows that STE, Suite, and # are all the same

2.  Do you feel that we need to change ALL online local business listings and our website to match this change.

3.  Here is the letter from Google on the matter

FROM GOOGLE:

Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108‎ is an appropriate way for your listing to be displayed.

Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access.

Thanks for understanding.

Best,

Nathan
The Google Team

[MiriamEllis]

Hi Web Biz Ideas,

This issue has been around for some time, and honestly, there is more speculation on this than a totally clear guideline. I highly recommend that you read this thread from the Local Search Forum in its entirety, including the last comment from Google MapMaker RER, Andrew Sawyer. Rather than re-capping all of this here, I think you should read the whole thing:

http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html

Sincerely hope this helps!