Adding content into an iframe

[JillB2013]

I want to buy an app/program that will help me create unique content but the content will be inserted to the page via an iframe. I have heard that iframes are problematic. I know that there will not be a lot of indexable content from this but I think that it will make people want to link to me. I would like to hear from someone's experience if I should go ahead or not.

[jesse-landry]

I personally avoid iframes like the plague. They will be indexed, but indexed as a separate page from wherever you are embedding them.

I am curious - what makes you think that having an iFrame will make people want to link to you?

[Chris.Menke]

If they're going to link to a URL on your domain because of the content in the iframe, why not go for it.

Are they really going to link to you though, is the question.  As far as getting people to link to you, there's not that much difference between what you're describing and inserting a feed on your page. Technically, of course there's a big difference, but as a means of getting links, you still have to do the outreach, the curation, the unique-ifying (if it's content that's been taken from somewhere else on the web), the audience building, etc. . It will always be  a struggle for you--and what happens when the license on the app runs out or the sites with the pages serving the iframe go out of business?

Because it's not a long term solution, we call stuff like that black hat. If you don't have a high tolerance for risk and you're not looking long-term, no biggie, go for it. If you're going to get easy back links from respectable sites from it, go for it.  If you think it might be a tactic that your peers may not respect you for, you might think otherwise.