Facebook ad matching

[TauriUrb]

Hello,

i have one facebook marketing questions.

In Facebook marketers have the opportunity to upload costomers emails to Facebook and then Facebook will match emails to real people. Can all those people know that i am using my customer data in order to target ads to them?

I would imagine that this would raise some customer privacy issues.

Regards,

Tauri

[Martijn_Scheijbeler]

Hi Tauri,

These people could get some hints that you're using their email addresses for your Facebook ads as it seems otherwise highly unlikely that you're able to target them so directly (besides the fact that you could use FBX partners for retargeting).
I would suggest including this within the terms of service of privacy agreement you have with your customers that you're able to target them on Facebook by using their email addresses.

Hope this helps!