Pontoon boats rankings...stumped

[NetvantageMarketing]

Recently fallen from 2nd to 5th with Manitou Boats website for the term pontoon boats - this is our money term. I can see eBay jumping us since they're a huge brand, but Avalon and Crest aren't even close by any metrics I can find. Really would like someone else's perspective on this...Anyone?

[EGOL]

I don't know why your rankings dropped but I think that you competitors have better title tags....

Avalon Pontoon Boats | Highest quality Luxury, High Performance

Pontoon Boat - Get great deals for Pontoon Boats on eBay!

Your title tag is sleepy.

You might get more clickthroughs if you change it.

[Mike_Davis]

Look at your link profile as compared to Avalon.  Avalon has a really clean Link Profile while a large portion of your links are suspect.  You have links on link farms (boatlinks.com, http://zicosur.org/, and bcm.ru) and other domains that have nothing to do with your brand.  Also, you have a ton of exact match anchor text links and I mean a TON.  Also watch your keyword stuffing (you say Pontoon Boat 10 times on your landing page)

Overall, I wouldn't be overly concerned.  Google does a lot of testing.  Next week you might be back up to number 2.  That being said, I would definitely work on your link profile.

I hope that helps!

[NetvantageMarketing]

Ahhhh...yes, this is a big help. We've been working to get some of the site wide exacts down for a while (a few still showing in OSE have already been changed) - but perhaps we need to push this further. Sometimes you stand too close to a project and you need some other eyes. If we can swap out some of these sitewides with something a little more sensible hopefully that does the trick.

Sometimes you get into such a mode of link building you don't step back and take a look at the larger profile. Thank you, Mr. Mike Davis!