How does alexa ranking works?

[afycon]

I want to decrease my website Alexa ranking. Please suggest me how I can do this.

[KeriMorgret]

There have been a number of discussions about Alexa in the Q&A forum, including http://www.seomoz.org/q/how-can-i-improve-alexa-rank-of-my-website. Generally, the consensus is to not worry about it, and it's not real accurate, though it can be used when selling advertising as a rough measure of traffic.

[MikeRoberts]

From the Alexa website:

Alexa Traffic Ranks are based on the traffic data provided by users in Alexa’s global toolbar panel over a rolling 3 month period. A site’s ranking is based on a combined measure of Reach and Pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single Pageview. The site with the highest combination of users (Reach) and Pageviews is ranked #1.

So, If you want a better Alexa ranking then you need to increase qualified traffic to your website and entice people to view more pages.

[KevinBudzynski]

They based their rankings on data collected via a toolbar. Since this is biased and is a small sample, don't rely on it. Focus on providing a great user experience and off-page seo and you should naturally increase in Alexa rankings. If you do not, don't worry about it at all...