Is there any problem up-dating changes on our web say 2 0r 3 time in one day or sould it be 2-3 times a month

[waynecoll]

Is there any problem up-dating changes on our web site say 2 or 3 time in one day or sould it be 2-3 times a month. Thanks Trish

[mememax]

Hi Trish, it really depends on what your site is about. If you're a news website google will expect many daily updates but if you're a less dynamic market it may be probably fine for you to make changes in longer periods. However to add freshness to a more stable website you may also:

• build a blog or an article sections which always attracts new users and helps feeding your social profiles
• change the order of your listings weekly so they may seem more dynamic than they are(not under google eyes but for users)

[waynecoll]

We have large Ecommerce site selling Johnson outborad engine parts ect. when we update i have seen drop in rankings. We found a lot of dupcate content and are fixing it. but this is taking a long time. So we have been updating web per sub domain. so what do you think once a day or once a month

[mememax]

It's normal that when you make updates to your content the value of the page is changing and google recalculates it. Try to make changes only when necessary especially if you're editing:

• revenue delivering pages
• good ranking pages

You can use the low traffic pages and not good rankings as a test to see what is most beneficial. Try to group all your changes and make them only if necessary.

If you're doing that for freshness as I said before use articles or other pages which will gain new keywords, may be new links and build value there to flow to your listings pages.

You don't want your listings to bounce up and down in serps.