Ranking a specific inner page for a specific website

[martino888]

Hi, I'm new here and it's my first question.

I'm not so new in SEO, the thing that I know now is google has changed its game plan. lol.

My question is:

• I have a specific website (aged website but not well-optimized overall), and I want the inner page (with good on page optimization for a certain kw) to rank for the main kw that it's optimized for.

How to do this these days?

Should we build more kw to this page like usual? If yes, then what best practices to do it?

thx guys

[TakeshiYoung]

Link building is still the way to go, here is a good site with a lot of ideas:

http://pointblankseo.com/link-building-strategies