Keyword difficulty with Moz Pro

[emmaava6]

Hello,

I want to know how moz pro calculates the keyword difficulty? What are the basic things which moz pro consider while calculating keyword difficulty? Whenever i check my site(Sehhaty app) it shows different keyword difficulty. why so?

Thanks.

[eli.myers]

Hey there!

Thanks for reaching out to us!

Great question! Keyword Difficulty takes into account the Page Authority (PA) and Domain Authority (DA) scores of the sites ranking on the first page of Google for the given query. We also modify intelligently for the projected click-through-rate of a given page. This puts more weight on higher-ranking, more visible pages and less on lower-ranking, less visible pages. The formula also accounts for newer pages on powerful domains that may have DA scores but have not yet been assigned PA values.

You can read more about the Keyword Explorer Metrics in our Guide.

Feel free to reach out to help@moz.com if you have any further questions,

[BartonInteractive]

To chime in as well, you will strongly want to take into consideration  what your PA and DA are, in comparison to that of the competition when doing SEO Keyword research. Using the Moz Pro tools is a wonderful place to start (IMHO), but to go one step further, then take the top performers in Moz Pro, and actually look at the SERPs for those in Google to see if your page can outperform the competition.

Hope this helps.

Zack