One or two keywords/pages

[rasmusbang]

Hi,

I have a question about good keyword practice. I have a page:

http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league

It lists all injuries ("skader" in danish) and suspensions ("karantaener" in danish) for the english premier league in football/soccer.

On the page one can choose to show only injuries OR suspensions, which have their own URLs:

http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/skader

http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/karantaener

My question is - what is best. To optimize the first URL (the more general one) to fit both of the following keywords:
"skader premier league" and "karantaener premier league"

OR should i focus on optimizing the two latter URLs, the more specfiic to target the two keywords.

Regards,

Rasmus

[Mike.Goracke]

Hi Rasmus,

I think the SEO best practice or normal practice is to target one keyword per page. I think the reasoning behind it is you can tailor the title, url, content, backlinks, etc. to that particular keyword instead of splitting it up between multiple.

That being said, I think it all comes down to the competitiveness of your keywords. If they are very competitive, you are better off doing multiple pages; however, if they are not completive or more "long-tail" types of keywords, you could definitely attempt to have them on a single page.

If this does not help in answering your question, I would simply recommend trying it. See if you can get the results you want using one page... but if you can't attain those results, switch it up and try the two page approach.

Hope this helps.

Mike

[Solvari]

Hi Rasmus,

I would probably keep a separate page for each of the keywords. Although the keywords are related, they're still 2 quite different things. (They're not as related as fx. prices vs. costs).

I'd also suggest having a good look at what keywords are actually used most. If you find out that most people search for 'skader og karantaener premier league' then it might be wiser combining it on one page after all.

[rasmusbang]

The search "skader og karantæner premier league" has no searches according to adwords, while "skader premier league" has 260 local monthly searches, and "karantæner premier league" has 110 monthly.

So the way to go should be seperate pages per keyword.

[Solvari]

Yes, in that case I would go for separate pages indeed!