How to use good keyword URL to help main site

[jimmyseo]

Hi.

I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword.

I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right.

Thanks very much.

[caseyhen]

Hi BreadMan!

If your goal is to rank #1 for this particular keyword, using the domain name with the exact match you've just bought is the best way to go. Search engines definitely reward this, though you'll also need to do all of the right things from a content, branding, marketing and linking perspective, too. Since they know that exact match domains can be easily exploited, they're sensitive to spam/manipulation, particularly so in new sites. I'd urge you to:

• Build out the new domain - perhaps redirect old content from other sites if you own it and want it associated with this one
• Make the site look great - good design is a signal of quality and detracts from the perception of spam. You want the type of look that can make it into the CSS galleries and awards and earn you some nice links and traffic that way Consider the sites that are featured in places like these: http://www.google.com/search?q=css+gallery
• Get some remarkable content on it - via a blog, an articles section, research you fund/produce/share, viral content, etc. You want to earn those first few hundred links authentically, without resorting to classic "push" link building tactics
• Earn some press - press releases, interviews, mentions on news sites, etc. - these go a long way to building credibility
• Invest in social media - the more Twitter followers, tweets, Facebook fans, shares and likes you have, the better you'll do in the engines (and these signals now count directly, too)

You can redirect the site, but you'll get little to no benefit from the domain name exact match. If you already have a very strong site and you're just seeking to protect the name and maybe use it to redirect for offline branding, that's fine, but it won't be a positive SEO contribution unless there was good content/good links pointing to it previously. Best of luck!

[ninjamarketer]

I totally agree with Casey. I have be pushed to build keyword focussed microsites but unless you are willing to put efforts in building a content rich site registering domains with keywords is not useful.

A good example of content rich site used for seo purpose is http://www.privatecloud.com

The site is owned by EMC and is definitely designed well and updated with high quality content. Some of the content on this site is duplicate but it is done properly while giving credit to original link. A right mix of good quality content, regular updates, clean design and keyword rich domain has helped the site to be on first page for a competitive keyword.

[WhatsApp_Gold_APK]

Thank you Greetings واتساب الذهبي.

[Iuj873g]

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