Using Your 50 Monthly SERP Analysis Reports

[WiredImpact]

Hi.  I've been running analysis on a variety of keywords for a few of our clients and am noticing I'm going through our 50 monthly full SERP Analysis Reports pretty quickly.

While SEO is only a fraction of what we do, I know there are large SEO shops out there that must run a tremendous amount of analysis each month.

If you're running such analysis routinely, how do you manage with only 50 full SERP Analysis Reports each month?  How do these reports fit into your workflow?

Thanks a lot.

David

[OrionGroup]

Honestly, I have not run that report in over a year myself. While it does provide interesting data, I'm interested to know what's the main reason you are running that report? Is it to show to clients to explain the possible difficultly associated with ranking a keyword, or some other reason?

Scott O.

[WiredImpact]

Thanks for your reply Scott.

I generally run the full SERP Analysis to dive deeper into analyzing the likelihood we'll be able to rank for a given phrase.  In the past I've found it useful to see the level of optimization for the top 10 pages as well as some metrics on the number of links coming in to those pages that are ranking.  I weigh these against the domains and pages we're trying to rank to see how it looks.

We don't give this data directly to clients.  We interpret the data and talk to them about their chances to rank for given phrases.