Content hubs vs blog

[MartyIHC]

Hey all! I work for a large healthcare company. We're in the planning stages of redesigning our website, and the question came up of whether we needed to continue with the patient-focused blog at all when we could simply incorporate the blog articles into the service lines they best fit with (i.e. an article about feeding babies solid good would go under the pediatrics section of the website instead of the pediatrics section of the blog).Anybody have an opinion/insight on whether the articles would get better rankings being dispersed to the services sections of the website instead of concentrated on a blog? Or would good internal linking make the whole question moot?Thanks!

[victor.celer]

Both options have pros and cons. By embedding the articles into the relevant commercial sections you can burst the visibility of those sections (SEO). However, at the same time it will be harder to get backlinks from independent sources like blogs and news because they don't typically link to commercial contents.

[saki130]

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