How many backlinks from one domain?

[Cantor-Crane]

How many backlinks from one domain is too many? 1? 3? 10?

For example, directory listings. If you have 5 separate links to one website in lets say DMOZ (good for you!), is it really only "juicy" one time? Or each one just as awesome?

What about multiple guest articles on a related website?  If I had 2 or 3 articles on one website that each have different contextual links, is it just the same as if I had one article?

[PatrickDelehanty]

Hi there

There really is no right or wrong answer to this but the real question you should be asking is the following: are the links that are pointing to your website from another site relevant and helpful to those who see it?

Having a bunch of links from a site isn't necessary if it's not relevant to your site, or if they are just strewn about in random categories. I will take one really good link over 100 redundant links any day.

So just make sure whatever links you are getting are actually beneficial and useful to those seeing it. If it's not relevant or helpful, or just a bunch of links, then chances are they aren't worth having.

I actually have more points here that you can read - https://moz.com/community/q/about-link-building-in-2015#reply_290945

On my phone and can't link! Will update that when I can, sorry!

Hope this helps! Good luck!

Patrick

[Andy.Drinkwater]

Hi,

Have a read of this Whiteboard Friday where Rand talks about this exact issue - Number 1...

_Number one: I'm worried because I have too many links pointing to my site from one particular domain. Maybe it's a site-wide link. Maybe they just embedded you in their blogroll, and it's linking to you. This isn't a problem unless the links are coming from a highly manipulative source, in which case you'd hope they weren't linking to you anyway. But I wouldn't stress too much about it. I'll get to people pointing bad links to you in a second. If you have 80,000 links pointing to you from one particular site, don't stress. This isn't going to kill your SEO. It's not the end of the world. If there's a good, editorial, natural reason why those links should exist, it's probably going to help you. What it won't do is help you 79,000 times more than if you just had a few pages on there, but it will help. It's not a terrible thing. Don't panic. I would almost never worry about this unless the links are from particularly terrible, spammy pages, in which case you might sort of worry, right? _

-Andy

[Cantor-Crane]

Thanks for the posts guys!  I agree about the relevancy of the links is the main factor.

What brings up the question is we have other websites across the US in the same practice area as us that will post 2-4 guest articles with contextual links.

My question is, is it worth have 2-4 articles from one highly relevant website, or will 1 article have the same weight?

[Andy.Drinkwater]

it sounds to me like they really don't know what they are doing.

Look at your market - what is being searched for? What is getting shared well? What is inviting natural backlinks? Are there any on-going questions? Are you pitching yourselves as experts, and if so, are you proving this?

There is so much more to link building than posting an article, so I would try not to focus on what others are doing, but look at the current winners and do something better than them.

-Andy

[Cantor-Crane]

That didn't really answer the question.  Of course we do other methods of good link building.  Yes, we do explain our expertise in the articles as well. Our firm has the most criminal case victories (over 4,000) and the most Board Certified Criminal Law Specialists of any firm in Arizona, to label an attorney as a specialists is a difficult task to achieve.

My question simply was is it beneficial to have 4 different articles with links from a relevant site, or just 1 article?

Also side note, that link you sent is over 4 years old, surely some aspects have changed over that time.

[Andy.Drinkwater]

Please keep in mind that I have absolutely no idea what you do and don't do or knew anything about your market until you replied.

But specifically, If you get a link from a site once, you gain all the benefit that Google is going to give you. Anything additional might have a very small benefit on a diminishing scale, but the general rule is that more than one link from a domain is all that is going to pass the majority of the benefit.

That's not to say that if you gain additional links that these won't help you in other ways.

There is a lot in the Google Raters Guidelines about E.A.T (Expertise, Authority and Trust) that Google use to gauge a site but I doubt that articles posted about the web are going to pass these messages on to them.

There is a huge discussion you can have around this subject before you finally come up with an answer to "are you doing your linkbuilding correctly or not"

-Andy

[max.favilli]

Yes it may be beneficial to have more than 1 article with link from the same domain.

As a rule of thumb, do it only if the articles on that domain are getting some internal juice.

And do it only with article targeting different keywords, and linking to different pages of your website.

[Cantor-Crane]

Yes we have been following that rule of thumb as well. We have been picky what sites are posting our articles.

Checking authority of the posting website's backlinks, checking spam score, MozTrust score, IP c-block, etc..

[Paddy_Moogan]

Hi Aaron,

The advice from the other guys here is spot on in that it's more about the quality of the domain linking to you than the number of links coming from it. If it's a relevant link and makes sense for users, it's pretty unlikely that it would cause you any problems.

Just to chime in on this question:

"My question is, is it worth have 2-4 articles from one highly relevant website, or will 1 article have the same weight?"

To give you a concrete example, I've guest blogged here on Moz multiple times and each post has links to my site. The first time a link was found to Google would have had more impact than the subsequent ones, but the subsequent ones would still help me because of the trust and relevance that the Moz.com domain has to my own. It's just that these links probably won't be as powerful as getting brand new links from new domains to my website.

I hope that helps!

Paddy

[Cantor-Crane]

Hello Paddy,

Thanks for chiming in! Yes these are all great feedback and I agree.

So what I am testing the theory is with posting a handful of articles (10-20 all unique) to high DA/MozTrust websites like HG.org, EzineArticles, etc... HubPages, etc.   and probably around 2-3 as guest posts on other well ranking / trusted attorney sites.

Cheers!

[SEO_com]

This post is deleted!

[vidi965w]

A simple reply to your question is Yes 2-3 articles from 1 domain have more weight than 1 article.

From my point of view, it is beneficial for Google as well as users also.  If a site gives you the link for more than one time then it will increase the authority of your pages.

Also, you can able to get links for more pages of your website and it's also good for getting more referral traffic.

and it is easy to get links from those who already linked to your pages instead of starting a cold outreach,

Hope it helps.