Keyword report

[sakeith]

What's the purpose of the keyword difficulty report? I've typed in some of my keywords and discoverd their "highly competetive." As if I didn't already know this. The question is, what do I do about it?

[Jeepster]

I'm no SEO guru, but when I started out I found keyword difficulty tools quite useful.

I think if you're a newish/low-authority site, it's pointless and a waste of resources trying immediately to compete for, say "real estate" because bigger, better sites are way ahead of you.

I got around the problem by targeting long-tail keywords "eg, real estate in Chatanooga". Less competition, easier to rank for and, because it's a more focused keyword than merely "real estate", greater clickthrough and ROI.