Single Folder vs Root

[EdShull]

I'm working on a multi-state attorney website and I'm going back and forth on URL's. I thought I'd see what the community thinks.

lawsite.com/los-angeles/car-accident-lawyer vs. lawsite.com/los-angeles-car-accident-lawyer

I should note this site will have over a dozen city locations, with different practices.

[Joseph-Green-SEO]

Hello Friend,

Good question.

Are they only doing car accident cases? I assume that they are doing more.

Doing a folder for the city will allow you to create a hub city page that should link out to different practices for that city, and they should all link back to support the hub page. See how they did it.

https://mirmanlawyers.com/westchester/ (tier 2, pillar page, hub page)

https://mirmanlawyers.com/westchester/car-accident-lawyer/

https://mirmanlawyers.com/westchester/slip-and-fall-accident-lawyer/

If you only have one practice to focus one, I suggest you go for the. lawsite.com/los-angeles-car-accident-lawyer, but if you have many practices, I would go for lawsite.com/los-angeles/car-accident-lawyer and create a valuable sub-page for each practice and each location.

I wish you the best of luck with your project!

[Advanced-Air-Ambulance]

I recommend Joseph's approach. There are many benefits to this approach: manageability, scalability, and seo. You can address all the practice areas available in specific locations as well as rank the firm more strongly in each location by key of relevance.

[EdShull]

Thanks for the great reply. Yes, quite a few practice areas. So it sounds like I should go the city folder route.

Follow up question; think I should do /westcehster-attorney/slip-and-fall-accident-lawyer, or am I getting a little spammy?

[EdShull]

Agreed, thanks!

[Vanderlindemedia]

Dont overblow it really. I'm working on that too right now with positive effects, i.e /subject/another-subject/, it would be good if you link all the independent pages from /subject/ as well including a dropdown menu on /subject/ with all /another-subjects/.

[Joseph-Green-SEO]

My Friend,

I think that is fine. I would do that.

I wish you all the best in your project!