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    4. Creating a subdomain or subdirectory for each major city for our main website...

    Creating a subdomain or subdirectory for each major city for our main website...

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    • michaelfisk
      michaelfisk last edited by

      If our website is abc.com I am wanting to create a subdomain or subdirectory for each major city for SEO targeting purposes. But I want each domain to go to our see the same content from the main website abc.com.

      What's the best way to accomplish this? Duplicating our main page over and over sounds terrible , especially when trying to make changes down the road.

      Should we create an alias for each location? example.. abc.com/new-york, abc.com-chicago, etc...?

      If we go that route how does google acknowledge that? Would that mess up our SEO or help?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        This problem has been around for over 20 years and thousands of companies who have used shortcuts lost a domain to penalties and algorithms.  They call this the doorway page problem, the jump page problem, the cookie cutter page problem, the portal page problem, and a dozen other names.

        If you want all of these pages you will need to put a team of people onto the task of writing substantive content for each city.  If this company is truly large enough to deserve thousands of doorway pages then they should have the resources to author substantive and unique content for each one.

        Martijn_Scheijbeler 1 Reply Last reply Reply Quote 0
        • Martijn_Scheijbeler
          Martijn_Scheijbeler @EGOL last edited by

          Can't agree more, don't even start this process if you don't think you can provide a more unique experience for every city. If you can't, you're likely exposing yourself more to risk than any potential benefits over time.

          1 Reply Last reply Reply Quote 1
          • GFD_Chris
            GFD_Chris last edited by

            If you're seeing localized content rank for different city/state variants, then you can definitely create location pages! However, you'll want to ensure that these pages are unique from your home page and contain content localized to that specific area.

            For example, here is page that's targeted to "los angeles car insurance": https://www.esurance.com/insurance/car/states/california/los-angeles

            Instead of duplicate content on the home page, this page talks about:

            • Required coverages for LA
            • Driving in LA
            • Auto repair locations

            If you want to create dedicated local pages, this is definitely the best strategy!

            1 Reply Last reply Reply Quote 0
            • HeinHaji
              HeinHaji last edited by

              I also want to create the subdomains of my website. My circular saw website has a single domain in the hosting manager.

              1 Reply Last reply Reply Quote 0
              • HeinHaji
                HeinHaji last edited by

                I think this is the best idea. I have done the same with my Dawat group domain.

                1 Reply Last reply Reply Quote 0
                • PickPaints
                  PickPaints last edited by

                  I have used the same technique for my website and it worked out for me. Check it on my Website https://pickpaint.co.uk/

                  1 Reply Last reply Reply Quote 0
                  • areebtahir1
                    areebtahir1 last edited by

                    I'm also facing the same problem in my website ranking. Can you give me a solution?

                    1 Reply Last reply Reply Quote 0
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