Ranking more than one page.

[twiguins]

Our travel website has a number of different places listed. The layout of each place is the same as the next. On place ranks on page 1 for its keywords where as others do not. Is there a tool of some description that may identify why this is.

[katemorris]

There isn't a tool per se that can tell you why, but I can tell you that different location searches in travel are .. different. There are many more people searching for Las Vegas than Austin. The competition is different as well. There are many factors that go into ranking, you will have to identify what the user wants when they search for the term you want to rank for and then give that to them AND promote that page. And that is just one page. You will have to do this differently for different pages.

[Libra_Photographic]

As Kate said above competition is different for all keywords. I find ranking for geographically specific keywords fairly easy but when I broarden that only slightly I find it very hard to compete as many more companies are targeting the same thing.

The hardest thing in SEO is to identify what your customer puts into the search bar, often this is different to what we would as we are blinded by our own knowledge. Ask a child to find your site using search only and you'll soon see.

I hope that helps